For almost 40 years Cap Lang has become a part of Indonesians’ lifestyle. It is not a short journey, so the heritage image is attached to this pharmaceutical company. However, clock keeps ticking and youngsters are growing every day. It makes Cap Lang to direct its business to Gen-Z and Millenials, the young generations believed to shake the world.
Cap Lang starts to get close to the youngsters. Several product lines have been prepared to welcome them. Kayu Putih Aroma and Geliga are the front liners to communicate to younger people. The media applied is also their favourite media, i.e. digital platform.
If KayuPutih Aroma always casted young mothers for every second of its commercial, one of the role models for Indonesian girls, i.e. Prilly Latuconsina, has started to reach the audiences of Cap Lang Kayu Putih’s sister. She was invited to become the KPA ambassador. KPA is the nickname for Kayu Putih Aroma. KPA and Prilly have started to campaign the product efficacy and also the package, which presents the hip and different girl power image!
Who does not like traveling? The young people will instantly shake their head. Therefore, departing from such direction, Geliga penetrates its product to the traveling and adventure world via Jalan Asik Geliga programme. This lite documentary programme discusses fun traveling spots, which must be the favourites of youngsters, such as exploration to Jogja, Bogor, and even Labuan Bajo. Just visit the bebaspegal youtube channel now to know more about the thrill of exploring Indonesia!
Not limited to such two brands, other Cap Lang brands also start to rejuvenate their image to be younger and more attractive. So, for you the Cap Lang product regulars, hope you always feel our company’s always young spirit in innovation and creative works.